Check with seller Better Author Interviews Sell More Books Cherry Hill

It presents a valuable book publicity opportunity when authors are interviewed on TV, radio, or podcasts with large audiences. While being authentic and engaging with the interviewer are essential, there are finer points to consider. Becoming a successful interview guest who connects with the audience and generates interest in a book is a skill. While some people have a natural knack for it, most can benefit from guidance from a media trainer. There are multiple verbal and nonverbal aspects to consider (and master) along with the need to understand how to tactfully get across your key messages.

They can help you sound polished and effectively convey your core message. With the shift to virtual interviews due to the coronavirus pandemic, it's important to approach them seriously, even though you're participating from familiar surroundings. Dressing professionally, maintaining good posture, and projecting a friendly yet professional demeanor is crucial. Taking a casual approach may cause the audience to perceive your words less seriously. Most authors utilize media appearances to build rapport with target readers and enhance their credibility, so it's important not to overlook the opportunities. 

The goal is to be relatable and intriguing to the audience, which will ultimately help sell your book. Storytelling plays a vital role in being a captivating interview guest. The stories shared need to be of an appropriate length and easy to follow, providing insights and experiences that stem from life experiences rather than just personal views. Listeners or viewers will relate to your stories and may have had similar experiences, aiding in building connections. If it's your first interview, preparing some sample questions and practicing your responses is helpful. It will make you more confident and relaxed.

While you can't predict every question, this preparation can be beneficial. Instead of worrying about promoting your book, it's best to wait for the right moment in the conversation. Typically, hosts mention your book at the beginning or end of the interview. If the opportunity arises naturally, discussing your book is acceptable, but avoid forcing it into the conversation. Your expertise will shine as you engage with the interviewer and provide insightful commentary for the audience, effectively conveying your message. You may be invited back or to other shows if you perform well, and its all free publicity.

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